Farasha
Medical Aid
A living brand built on transformation, faith, and care
01 — Foundation
Brand Foundation
Farasha Medical Aid is a 501(c)(3) nonprofit delivering essential medical supplies to underserved Coptic communities in Egypt — collecting unused, unexpired supplies from hospitals and bridging them to monastery clinics.
What We Do
Bridge the gap between medical surplus and need — connecting hospitals with unused supplies to Coptic monastery clinics across Egypt.
What We Aspire To
A world where geography and circumstance never determine access to dignified healthcare — where every community receives the care they deserve.
What Guides Us
Faith in transformation. Stewardship of resources. Dignity for every patient. The quiet persistence of hope, one supply at a time.
"Farasha" — فراشة
Arabic for butterfly — encoding our belief in transformation: of discarded supplies into life-saving care, of crisis into healing.
Brand Essence
"Transformation through care — where ancient faith meets modern medicine, and every supply carries a story of hope."
02 — Identity
Logo System
The Farasha mark fuses a monarch butterfly with the caduceus, crowned by a radiant cross — communicating transformation, medicine, and spiritual purpose in a single unified symbol.
Approved Placements
Primary — Deep NavySecondary — Royal BluePreferred Light — Warm CreamAlternate Light — WhiteLogo Anatomy
Caduceus Staff
Twin-serpent staff — a universal symbol of medicine and healing, forming the logo's central axis.
Butterfly Wings
Monarch wings in royal blue and gold, representing the Arabic meaning of "Farasha" — transformation and hope.
Radiant Cross
A sun-crowned cross at the apex — honoring the Coptic Christian identity of the communities we serve.
Dot Motif
Repeating circles echoing Coptic textile tradition — used as a decorative pattern across brand materials.
Usage Rules
- Use on deep navy, royal blue, cream, or white backgrounds
- Maintain clear space equal to half the logo width on all sides
- Scale proportionally — never stretch or distort
- Minimum 40px (digital) / 0.5 in (print)
- Pair with Cinzel wordmark when text is needed
- Place on busy photographic or patterned backgrounds
- Recolor or isolate individual logo elements
- Add drop shadows, glows, or effects
- Rotate, skew, or alter proportions in any way
- Place gold logo on gold or near-gold backgrounds
03 — Color
Color Palette
Blue is the primary brand color — carrying the authority of medicine and the trust of care. Gold serves as a heritage and decorative accent, honoring the logo's Coptic roots. The default mode is light.
Blue = Section titles, CTAs, links, borders, icons, nav, active states.
Gold = Donate button, ornamental dividers, heritage moments, logo reference.
Deep Navy = Hero background, footer, large dark feature sections.
Off-White / Cream = Alternate section backgrounds, card surfaces, form fields.
Primary — Royal Blue (UI Lead)
Heritage Accent — Antique Gold
Neutrals — Backgrounds & Text
| Color | Role | Use For | Avoid |
|---|---|---|---|
| Royal Blue | Primary | Section titles, CTAs, nav, borders, active states, links | Body copy blocks; large fill backgrounds |
| Deep Navy | Primary Dark | Hero backgrounds, footer, dark feature sections | Small UI elements; inline text on light |
| Antique Gold | Accent | Donate button, ornamental dividers, heritage moments | Section headings; nav items; interactive states |
| Off-White | Background | Alternate section backgrounds, card surfaces | Text color; button fills |
| Text Primary | Text | All body copy, subheadings, labels on light | Backgrounds; buttons; icons |
04 — Typography
Type System
Three typefaces — ceremony, reading, and data. Headlines render in deep navy or royal blue; body text in near-black for maximum legibility on light surfaces.
Farasha
Medical Aid
Delivering Hope
From Hospital Shelf to Healing Hands
Farasha collects unused, unexpired medical supplies from hospitals and delivers them to monastery clinics across Egypt.
"Every delivery is a bridge across distance and despair."
01 — Our Mission
501(c)(3) · Los Angeles, CA
#1A45D4 · #B87A10 · #061748
05 — Voice & Tone
Voice & Tone
Dignified, never clinical. Hopeful, never saccharine. Urgent, never alarmist.
Purposeful
Every word earns its place. No filler, no fluff. Each message is a deliberate act of communication.
Dignified
We honor the people we serve. Never portraying recipients as helpless — they are communities deserving care, not charity.
Faithful
Rooted in Coptic tradition, our voice holds spiritual language naturally — without proselytizing or excluding.
Concrete
"47 boxes of gloves reached St. Bishoy Monastery" outperforms "We make a difference" every time.
Warm
Personal work done by people who care. Approachable, human — never corporate or bureaucratic.
Transformative
Supplies aren't donated — they're delivered. Crises aren't described — bridges are built across them.
Copy Examples
Avoid
Preferred
Tagline
"Delivering Hope, One Supply at a Time"
06 — Elements
Brand Elements
Buttons, badges, dividers, spacing, and patterns that keep all Farasha communications visually coherent on light surfaces.
Primary (blue fill) for main CTAs. Secondary (blue outline) for supporting actions. Ghost for tertiary navigation.
Gold fill button used exclusively for the primary Donate CTA — a heritage nod to the logo's Coptic palette.
Blue for status and categories. Neutral for context/geography. Gold only for heritage or Coptic cultural references.
Primary — Blue gradient (default)
Heritage — Gold gradient (rare, donation contexts)
Section rule — 44px solid blue
Echoing the wing motif in the logo — used as a decorative texture on dividers and print materials. Rendered in Pale Blue on light surfaces.
Spacing Scale
Imagery Direction
Photography should carry warmth and dignity. Authenticity over idealization. Avoid generic stock imagery.